The gold standard
Not all gold is created equal. We believe in complete transparency about what goes into your rotation. Here is a straightforward guide to understanding jewellery materials, and exactly why we are so selective about ours.
Gold Plated
- The Fast Fashion Choice. A microscopic layer of gold flash-plated over a base metal.
- Highly prone to tarnishing and fading, often losing its color within a few months of wear.
- We never use this.
Gold Vermeil
- The Sterling Alternative. A thicker layer of gold plating over a sterling silver base.
- A good option for sensitive skin, though the gold layer will still eventually rub off and expose the silver underneath.
- Not durable enough for our standards.
Gold-Filled
- The Everyday Essential. A thick, solid layer of real gold mechanically pressure-bonded to a jeweller's brass core.
- Contains up to 100x more gold than standard plating.
- Highly durable, shower-safe, and tarnish-resistant. With proper care, it can last for years.
Solid Gold
- The Heirloom Investment. Crafted entirely from a solid gold alloy.
- Will never tarnish, fade, or oxidize. The ultimate zero-maintenance investment designed for a lifetime of wear.
In the spirit of choosing better
We build pieces meant to be lived in. By exclusively using gold-filled and solid gold, we deliver premium quality without the traditional retail markups
Whether you are building a resilient daily stack or investing in a lifetime piece, we craft thoughtful, enduring staples you never have to take off.